Uma vida na fila

A Life in a Line

Only 1% of Brazilian people declare themselves an organ donor. Meanwhile, more than 30,000 people stand for an organ donation that might save their lives. The families’ acceptance determines the fates of lives who stand a chance to heal.

Based on this, we created for Hospital Albert Einstein to conscientize the families.

Activation Film

Press

Press

Results

Results

First day:

10,000 views on Facebook

More than 200 shares

More than 700 likes

Final results:

More than 1,7 million views on Facebook

More than 200,000 views on YouTube

Successful reception in the news

Creative Team

Creative Team

Brand

Hospital Albert Einstein

Agency

Enken

Year

2018

Creative Director

João Ferraz

Copywriter

Lucy Viana

Art Director

Diego Rangel

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