Uma vida na fila
A Life in a Line
Only 1% of Brazilian people declare themselves an organ donor. Meanwhile, more than 30,000 people stand for an organ donation that might save their lives. The families’ acceptance determines the fates of lives who stand a chance to heal.
Based on this, we created for Hospital Albert Einstein to conscientize the families.
Activation Film
Press
Press
Results
Results
First day:
10,000 views on Facebook
More than 200 shares
More than 700 likes
Final results:
More than 1,7 million views on Facebook
More than 200,000 views on YouTube
Successful reception in the news
Creative Team
Creative Team
Brand
Hospital Albert Einstein
Agency
Enken
Year
2018
Creative Director
João Ferraz
Copywriter
Lucy Viana
Art Director
Diego Rangel