Loja da Dark Web
The Dark Web Store
Black Friday is one of the occasions when the internet scams happen the most: IDs and web data are cloned and sold in the Dark Web, bringing losses to scam victims.
We released a fake data store to impact people and educate them about the risks of the Dark Web, showing how Serasa AntiFraude could help monitoring your sensitive data on the internet.
The Store
Films
Films
We released a teaser (left) on YouTube days before the store's opening, to attract people.
A new commercial (right) was released with this opening.
Results
Results
Approx. 1,000 people visited the store in a week
More than 1 million views on YouTube
More than 14,000 views on Instagram Stories
More than 11,000 pageviews in a week
Increased interest: 8% (organic) to 16% (paid)
Creative Team
Creative Team
Marketing Manager
Matheus Moura
Copywriter
Lucy Viana
Art Director
Daniel Bizanha
Company
Serasa Experian
Year
2019
Marketing Director
Giresse Contini