Linhas da Vida
The Lifeline
Many stories are interrupted by the lack of blood donations.
To convince people about the importance of being a donor, we created a book written in red ink, which fades away as the story proceeds.
The Book
The Film
Results
Results
More than 70,000 views on YouTube
More than 1 million views, 200 comments and 800 shares on Facebook
Creative Team
Creative Team
Brand
Hospital Albert Einstein
Agency
Enken
Year
2018
Creative Director
João Ferraz
Copywriters
Bruno Reis and Lucy Viana
Art Director
Aline Luciano