Serasa Bag
We created a solution for tourists who visit Brazil during the Carnaval of São Paulo: a shoulder bag that protects tourists against pickpockets.
Videocase
Press
Press
Results
Results
Huge buzz in the news and on social media
Bags ran out of stock
More than 200,000 mentions and reactions in social media
More than 19,000 interactions through the digital influencers
Increase in searches for signing up for the annual plan
Creative Team
Creative Team
Company
Serasa Experian
Marketing Manager
Nathalia Dirani
Year
2020
Copywriters
Lucy Viana and Renan Cunha
Marketing Director
Giresse Contini
Art Director
Daniel Bizanha